It is no longer a secret that employers want to attract the best talent. Nevertheless, the topic of employer branding has only been receiving increasing attention in Austria for a few years. Although the battle for the best talents is in full swing, still few companies recognize the relevance of an independent employer brand in this context.
But how does one avoid getting lost in empty words when defining values, what makes an employer brand attractive, and how can such a brand be experienced authentically both internally and externally? Identum answers these and other tricky questions about employer branding in this blog post.
Why petting alpacas together is no longer enough
Millennials and Generation Z have high expectations of both jobs and employers. They want to develop their potential, make a difference and work independently as well as responsibly. They also attach great importance to work-life balance, family-friendly conditions and want to be asked for their opinion. This is the conclusion reached by the Zukunftsinstitut in its study "Generation Y: The self-image of tomorrow's managers".
So if you as a company decide to take your employees to pet alpacas, this may strengthen the cohesion and motivation of your employees, but it is far from being sustainable employer branding and is unlikely to satisfy the above-mentioned demands of the coming talent generation. In order to make your company attractive as a brand and turn employees into proud brand ambassadors, you need more than fluffy team experiences.